Skip to content
Your convention badge unlocks Vegas Unlocked — the LVCVA free “Show Your Badge & Save” program. Sign up online, pick your show, and get discounts on dining, shows, tours, and transport sent to your phone. No app, two minutes.
Rooms near the Las Vegas Convention Center sell out fast during show weeks. Compare live rates and lock yours in now.
Compare hotels & book→If you are flying into Las Vegas for a trade show, you already know the room rates, resort fees, and airfare add up fast. What most attendees don’t realize is that the badge clipped to your lanyard unlocks a second layer of value — one the casual tourist next to you doesn’t get.
Las Vegas runs a citywide program built specifically for convention and meetings visitors. Show your badge, and restaurants, shows, attractions, tours, and transport operators knock money off the standard price. It’s free, takes two minutes to set up, and almost nobody uses it.
What Is Vegas Unlocked?
Vegas Unlocked is the official “Show Your Badge & Save” program run by the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA negotiates discounts with businesses across the city — dining, entertainment, attractions, tours — available exclusively to convention and meetings visitors. These offers aren’t posted publicly or available to walk-in tourists, which is exactly why they’re worth claiming. The program applies across CES, SHOT Show, SupplySide Global, InfoComm, ASD Market Week, and dozens of others.
How to Sign Up (It Takes Two Minutes)
What You Can Actually Save On
Offers rotate by show and season, but they consistently fall into a few categories. Dining discounts across the Strip, which add up fast if you’re taking clients or your team out. Shows and entertainment, with reduced prices on Las Vegas productions and residencies. Attractions and tours. And transport — the one most business travelers overlook — which has included Las Vegas Monorail discounts, with some shows adding airline deals (Delta and United have offered percentage discounts for certain shows) and rental-car savings through partners like Hertz.
An honest caveat: offers change, blackout dates can apply, and exact percentages vary by show and business. Always check the current participating-business list for your specific event and read each offer’s terms. Treat the categories above as what to look for, not a fixed price list.
Don’t Forget the Casino Loyalty Angle
Vegas Unlocked isn’t the only badge-based discount in town. Some conventions partner with casino groups on their own “show your badge” deals. Caesars Entertainment has run programs for certain conventions, offering discounts at Caesars-owned restaurants across its Las Vegas properties (Caesars Palace, Paris, Horseshoe, Harrah’s) during show dates — and a handful of conventions have even negotiated resort-fee waivers. These deals are show-specific, so check your event’s attendee resources. It’s also worth joining the loyalty program of whichever casino group owns your hotel — membership is free and can unlock member rates and dining perks.
Stacking discounts? Las Vegas Perks bundles show tickets and dining deals — a useful add-on to your badge savings if you are booking entertainment during show week.
How to Use This on Your Next Trip
Before you go: once you’ve registered and have your badge confirmation, sign up for Vegas Unlocked and select your event. Do it early — it’s free and the pass is ready whenever you need it. When you arrive: keep the pass saved on your phone and your badge accessible. During the show: before booking a dinner, show, or tour, check whether it’s on your offer list. A two-minute check can save a meaningful amount on a client dinner or a team night out.
Frequently Asked Questions
Is Vegas Unlocked really free?
Yes. No cost to sign up and no app to download. The pass arrives by text and email.
Do I need my physical badge?
For most offers, yes — you show your event badge at the business. Some use a provider link instead. Each offer specifies its method.
Does it work for every Las Vegas trade show?
It covers a wide range of major conventions, but not every show participates. Check your event’s attendee resources, or look for your show in the Vegas Unlocked drop-down when you sign up.
Can exhibitors use it too?
Yes — the program is open to both attendees and exhibitors at participating shows.
Planning around a specific show? Browse our guides — the CES 2027 hotel guide, the SupplySide Global guide, and the full 2026–2027 trade show calendar. For booking strategy, see our guide to the official hotel block vs. independent booking.