Las Vegas Trade Show Guide

Hard Rock Las Vegas 2027: Guide for Trade Show Professionals

Las Vegas Strip aerial view at night featuring Bellagio fountains, Caesars Palace, Paris Las Vegas and Sphere - Credit LVCVA

Photo: © Las Vegas Convention and Visitors Authority (LVCVA)

Quick Answer

Hard Rock Las Vegas (the former Mirage site, 3400 S Las Vegas Blvd) is announced for 2027, with no confirmed opening date. The LVCVA lists more than 200,000 sq ft of meeting space. No trade show has been announced there yet. If you are attending a 2027 show, book a hotel that is already open and keep free cancellation. Group RFPs go through the LVCVA.

What Is Confirmed, and What Is Not

Hard Rock Las Vegas is the rebuild of the former Mirage. Some figures are firm and others vary by source. We list both so you do not plan around a number that may change.

ItemStatusSource
Mirage closed in July 2024ConfirmedLas Vegas Sun
OpeningAnnounced for 2027: “late second half of 2027” (CDC Gaming), “Q4 2027” (Wikipedia). No official dateCDC Gaming
Guitar tower42 stories, about 660 ft; final beam placed May 1, 2026Wikipedia
RoomsAbout 3,600 (CDC Gaming) to 3,700 (Wikipedia): figure not settledBoth sources above
Casino floorNearly 175,000 sq ftCDC Gaming
Meeting spaceMore than 200,000 sq ftLVCVA
Shows hosted, floor plans, room pricingNot published—

If You Are Planning a 2027 or 2028 Trip

  • Do not build a trip around an undated opening. Book a hotel that is already open, with free cancellation.
  • Watch the LVCVA for the first events announced at the property.
  • Organizers: send RFPs through the LVCVA, by phone at (702) 892-0711 or through its online RFP form.

Open Hotels on This Stretch of the Strip

Treasure Island, The Venetian and Palazzo, Wynn and Encore, and Caesars Palace are already open in this part of the Strip. We do not quote walking times or nightly rates here because we have not verified them. For real, same-hotel price movement, see our Las Vegas Hotel Price Index and the 2026–2027 trade show calendar.

Compare live rates for your 2027 Las Vegas dates

Prices in this article are a snapshot. Check today’s all-in rate for your dates on more than one platform before you commit.

Hotels.com→Expedia→Trip.com→

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Frequently Asked Questions

When does Hard Rock Las Vegas open?

It is announced for 2027, and no official date has been published. CDC Gaming reported in August 2026 that the project is pacing toward the second half of 2027.

Can a trade show be held at Hard Rock Las Vegas today?

No trade show has been announced there. The LVCVA lists more than 200,000 sq ft of meeting space, and group RFPs go through the LVCVA.

Where is Hard Rock Las Vegas?

At 3400 S Las Vegas Blvd on the Strip, on the site of the former Mirage.

Where should I stay in the meantime?

In a hotel that is already open on this stretch of the Strip, with free cancellation. Compare same-hotel prices in our Las Vegas Hotel Price Index.

How We Research and Verify This Guide

LasVegasTrade.com is an independent resource. We are not owned by any hotel, casino, or booking platform, and no venue pays to be featured.

Event details. Dates and venues are verified against each event’s official website before publication, never copied from other blogs. When a detail can change, such as pricing, we say so and point to the official source.

Hotel rates. We run LVT Price Watch, our own tracker that records real advertised nightly rates from major booking platforms twice a week ahead of each major Las Vegas event. This lets us show how prices actually move as a date approaches, instead of repeating generic estimates.

How we make money. Some links on this page are affiliate links. If you book through them, we may earn a commission at no extra cost to you. This never changes which hotels we recommend or the rate you pay.

Last reviewed: October 3, 2026.

Sources for this guide. LVCVA (meeting space, opening year), CDC Gaming (August 23, 2026 construction update), Wikipedia (tower height, room count, address), Las Vegas Sun (Mirage closure). Figures differ between sources and the opening date is not confirmed.

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